United Way
  of San Antonio and Bexar County
    
Conduct A Leadership Giving Program
 
 
A Leadership Giving Program is easy to implement in a company of any size and can be an excellent source of new dollars for your campaign. In fact, it is the most effective way to increase contributions in your workplace.
Appoint a Chair
Enlist CEO support to appoint a senior executive to serve as leadership program chair. The chair should be a respected leader willing to invest time and make peer-to-peer contact and be a leadership giver.

On average, leadership giving helps increase campaign contributions about 10 percent .



Determine Your Prospects
Ask your payroll or human resources department for help in identifying individuals who are strong prospects for leadership giving. Then, fill out this handy chart to determine your total number of leadership prospects:
Five Key Groups
1. Employees who gave at leadership levels last year.
2. Employees currently giving $500 or more to United Way.
3. Employees earning $50,000 or more a year, a common benchmark for leadership prospects.
4. Employees receiving stock or stock options as part of their compensation package. [Giving stock offers tax benefits and is an appealing way for high-salaried employees to contribute.]
5. Retirees who were longtime United Way contributors. Invite them to continue leadership roles.

    TOTAL NUMBER OF LEADERSHIP PROSPECTS











Plan Kick-off and Solicitation
This can be a great opportunity to bring upper management and prospects together for a knock-out presentation. Pick a format that fits your organization's culture.

 
The most popular ... a CEO-hosted breakfast, lunch or reception. Make it special, make your guests feel important. Personalize whenever possible.
Consider having an agency speaker. United Way will provide a speaker who can address issues of importance to your organization. Ask your account manager or LE to assist you with this part of your company campaign.
United Way has a Leadership Giving package of solicitation materials available for distribution. Ask your account manager or LE for these materials.
 Tour an agency and see real results!

Leadership Giving Levels


Membership in Leadership Societies recognizes individuals giving at these levels:

Alexis de Tocqueville Society - $10,000 and above
Briscoe Society - $5,000 to $9,999
Bejar Society - $2,500 to $4,999
Tejas Society - 1,000 to $2,499
Alamo Society - $500 to $999
Women's Leadership Council - $1,000 or more




The Women's Leadership Council of United Way of San Antonio and Bexar County honors and involves women who strengthen this community by investing in and promoting programs that positively affect our local health and human services needs. Membership eligibility is based on annual gifts of $1,000 or more.

Ask your account manager or LE for materials and activities associated with the Women's Leadership Council.

Personal Recognition for Those Who Give is Critical!

Consider recognizing your leadership givers with:
A personalized thank-you letter from your CEO and leadership program chair.
A thank-you reception hosted by CEO and leadership program chair.
Salute in your organization's newsletter.

United Way will recognize your organization's leadership givers in the following ways:
 Send a personal thank you.
Publish a registry of all leadership donors and provide each a complimentary copy.
Provide a distinctive rose window lapel pin.

To ensure leadership givers get recognized:
 Encourage them to complete the recognition section on United Way's Leadership pledge form.
 Make sure the Leadership pledge roster supplied by United Way is completed.

Home | Donate Now | Contact Us | Site Map
San Antonio CFC Web Site United Way of America
©2008 United Way of San Antonio and Bexar County. All rights reserved.   700 S. Alamo, San Antonio, TX 78205 - 210-352-7000