United Way
of San Antonio
and Bexar County
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Before Your Campaign Starts...Prepare! |
The Campaign Manager:
Your appointment as campaign manager speaks to the confidence management has in you to design, enhance and oversee this year's campaign. Your goal is to develop a campaign that will surpass last year's level of success. To achieve your goal you'll need to:
Attend Campaign Manager Training
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 Share experiences and best practices with other employee campaign managers.
Receive valuable materials that will help you run a great campaign.
Hear from campaign leaders, volunteers and organization representatives.
Learn about United Way's special initiatives which are impacting the community.
Network with other campaign managers.
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Get your CEO to Endorse the Campaign by:
Determining the corporate gift.
Making a personal leadership gift.
Approving formation of a campaign committee.
Promoting leadership giving contributions.
Sending endorsement letters to employees.
Appearing at selected company campaign functions.
Recognizing and thanking employees. |
Form a Campaign Committee to:
Represent individuals from key areas of the company, including payroll, management, clerical, past campaign managers and labor, if applicable.
Plan and implement campaign goals.
Determine, plan and implement the leadership/ management portion of your company's campaign. (See Section 2)
Determine and plan campaign activities, such as kick off, special events, educational presentations.
Publicize campaign meetings and related activities. |
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Meet your United Way Account Manager and Loaned Executive
The account manager is your year-round contact to
United Way
. A staff member of United Way's Resource Development department, the manager works in partnership with the loaned executive (LE). Both will guide you from start to finish in conducting your organization's campaign. |
Loaned executives are personally chosen by their CEO to work full-time on the
United Way
campaign as representatives of their firms' commitment to
United Way
. They maintain an office at
United Way
headquarters during the campaign.
Set Your Goal
Review the previous year's campaign results. Your account manager or LE will provide you with reports of previous years. Look for strengths and weaknesses. Then determine the goal by considering:
What was the previous year's goal? Was it achieved?
What factors influenced the previous year's results?
Who was on the campaign committee?
How much information regarding United Way was presented to employees?
What was the campaign theme and what promotional events took place?
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